It’s a different world today than it was a few months ago. Back then, phrases like self-quarantine, shelter-in-place, social distancing, and coronavirus were far from the front pages of newspapers and the top of television newscasts. Fewer people worked from home and kids went to school instead of facing the challenge of distance learning.
Communication was a lot simpler, too. With more people staying inside their homes, the amount of face-to-face conversations has plummeted across the United States this year. Any form of communication with anyone outside of the house is primarily done via cell phones. That places an increasing amount of responsibility on text messaging to keep people up-to-date. Especially at a time when information is changing by the hour. What was allowed this morning might be totally different come afternoon. Being in the loop has never been more important and an effective text message communication program is a critical component of maintaining customer satisfaction and engagement.
Letting customers know that you are still open or letting them know how they can get in touch with you to get the information they need are common communications that companies are sending out via text message today. A sample message may read something like “Alert: We're open! However, you may experience longer-than-normal hold times. Thank you for your patience! For info reply HELP.” Quick, to the point, but important and communicated in a timely manner.
A text message campaign allows a company to illustrate how proactive they can be, and sets a tone that customers will respect and appreciate. More than 26 billion text messages are being sent by Americans every day, and 98% of them are read within two minutes of being received. Text messages are less invasive than phone calls, more likely to be read than an email, and have a higher deliverability percentage than carrier pigeons.
When they start writing case studies and reports about the coronavirus pandemic of 2020, they will talk about the importance of text messaging and how it was used to keep consumers updated about important developments. Text messaging is the most effective communication tool that breaks down communication barriers and reaches people how they want to be reached.
If you have not yet launched a text messaging communication operation to send messages to your customers and prospects, there is no better time than now to get started. They will thank you for it.