Solutions by Text recently released new reporting capabilities specifically targeted to SMS marketers. With the addition of the keyword dashboard report, SBT clients now have the ability to tailor their campaigns to improve the efficiency of marketing budgets and increase the return on marketing investments. The keyword Dashboard gives your marketing team the reporting tools and analytics you need to run an effective marketing campaign.
SBT continues to listen to client feedback and provides new features to help clients better manage their businesses, execution models and campaigns. The latest feature released is the keyword dashboard and it is targeted to performance-oriented marketing managers. Marketers now have the ability to view keyword campaign performance in summary and at a more detailed level within the SBT user interface.
In the summary view, the keyword dashboard displays a snapshot of the overall performance of all active keywords over a 7-day window. By selecting keyword data for a single day, clients have the ability to view keyword performance longitudinally on an hourly basis as either a bar graph or line graph. As with other reports, data can be exported for additional detailed analysis. With additional views and data points, clients can now optimize the timing of promotions (e.g. media advertising), implement split testing (A/B testing) and multivariate testing (e.g. promotion, placement, channel), and improve the ROI of marketing budgets.
Example: Keyword Effectiveness by Day
Example: Keyword Effectiveness by Hour
SBT continues to expand its portfolio of features and the keyword dashboard is the latest to be released. To learn about this and other features, contact your SBT Client Consultant.