The US marketplace continues to experience an increase in the number of low-cost monthly/rechargeable mobile phone options. The large Tier 1 providers such as Sprint, AT&T, and TMobile have responded with similar options for their customer bases. Many of these providers and alternative option rate plans do not accommodate SMS delivery from standard, bulk shortcodes. To ensure the highest levels of deliverability, Solutions by Text's software platform has combined standard, bulk SMS short code service with an enterprise approved, peer to peer long code service. The result is intelligent status update logic that activates secondary long code service in response to "blocked" status returns on the short code service. SBT's dual delivery service ensures that customers that have approved SMS alerts are able to receive account information by text.
On a regular basis, each of the US carriers conducts an audit of their services to ensure compliance and utilization. Recently, US carriers have begun rejecting marketing messages on the long codes service in an effort to prevent spam message delivery.
Solutions by Text Approach
In response to the carrier audits and message rejection, SBT has disabled long codes in marketing delivery groups. Long codes continue to be enabled for account related messages in the account delivery groups.
Solutions by Text will continue to monitor carrier activity in order to ensure deliverability of messages and reliability of the platform for its clients and partners. From time to time, SBT will notify clients and partners of telecommunication industry updates, shifts in the SMS landscape, and impacts on the SBT platform. SBT clients are encouraged to work closely with their client consultants to ensure their messages meet compliance requirements.